Where Will Dutch Bros Stock Be in 1 Year?

The market was getting iffy about Dutch Bros (NYSE: BROS) stock a few years ago when comparable sales (comps) were under pressure, but as it continues to demonstrate strong performance, with improving comps and pretty much everything else, it's come roaring back. Dutch Bros stock is up 134% over the past year, and the future looks bright. Let's see where it might be in a year from now and whether it makes sense to buy it.Dutch Bros has grown from a small, regional chain of coffee shops to operate 950 stores in 18 states. There are a number of ways it has distinguished itself from other stores and chains to get to this point, and it still sees a huge opportunity ahead.One factor is its branding, which it continues to rigorously fine-tune. It has a down-to-earth feel, very much the opposite of Starbucks' sophisticated, premium vibe, and it's focused on community-building, speed, and service. Since all these chains sell coffee, the branding is a serious component of how it sets itself apart, creates loyalty, and expands its business. It's infused into all of its operations, from its custom-crafted beverages to how it lays out its stores. For example, it recently restructured its real estate criteria as it onboards new locations and learns what's working. Although it's known primarily for its drive-thru locations, some stores have dining areas, and many have walk-up windows. Some stores have double drive-thrus, and it's also testing double walk-up windows. Whatever it decides is the right structure for each location, it has a team that develops it and trains the staff to deliver the carefully curated Dutch Bros model.Continue readingWeiter zum vollständigen Artikel bei MotleyFool Weiter zum vollständigen Artikel bei MotleyFool